Fascinating article that suggest two things to me: 1) The impact of such tools is heavily affected by the individual. Sophie's personal awareness and will powe

Fascinating article that suggest two things to me: 1) The impact of such tools is heavily affected by the individual. Sophie's personal awareness and will power seem incredibly strong. As she is the child of a NYT editor, this doesn't seem surprising. 2) If people are demanding tools to help them limit their screen consumption time, brands will need to rely more heavily on 'IRL' ways to get in front of consumers (e.g. experiences, events, etc.)