Industrial power is often more amenable to demand shifting though. I want my kettle to start boiling now, but aluminum smelters don't really mind if the through

Industrial power is often more amenable to demand shifting though. I want my kettle to start boiling now, but aluminum smelters don't really mind if the throughput is highest at 3pm instead of 3am or vice versa, especially if that gets them a cheaper price. Even for domestic users, electric storage heaters, water heaters and electric car charging are all amenable to demand shifting. Over time, those will probably become the largest users of electricity if prices keep plunging. I think there's a lot of money to be made out demand shifting tech, especially if people keep erroneously believing that variability is a problem best solved with expensive lithium ion batteries.