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> The cynic in me says they counted in the first place because it helped everyone's ego (and wallet) I don't think you're being cynical. They counted in the fi
by jf 8y ago
> The cynic in me says they counted in the first place because it helped everyone's ego (and wallet)
I don't think you're being cynical. They counted in the first place because it helped their _metrics_ – Twitter is in the business of selling advertising and made the decisions they did in service of their advertising metrics.
- throwaway427 8y agoI remember skimming their quarterly report a year or two ago and being shocked that they focused so much on user acquisition as a core KPI given it was clear how goosed those numbers were. I was expecting slightly more complex CLV type numbers but instead they were fawning over a glorified "select count(*) from users".