3 ms·
Ask HN: How did you learn marketing?
Specifically:
1. Which books on the subject would you recommend?
2. How did you determine the effectiveness of a particular marketing technique?
- donna 16y agoMust read : Geoffrey Moore crossing the chasm http://en.wikipedia.org/wiki/Crossing_the_Chasm http://en.wikipedia.org/wiki/Crossing_the_Chasm
- mikeleeorg 16y agoTo answer #1, three books I would consider must-reads are: Crossing the Chasm by Geoffrey Moore He discusses the Technology Adoption Lifecycle and hi-tech marketing. http://www.amazon.com/Crossing-Chasm-Geoffrey-Moore/dp/0060517123/ http://www.amazon.com/Crossing-Chasm-Geoffrey-Moore/dp/00605... The Innovator's Dilemma by Clayton Christensen This Harvard business professor discusses what makes a disruptive innovation. http://www.amazon.com/Innovators-Dilemma-Revolutionary-Business-Essentials/dp/0060521996/ http://www.amazon.com/Innovators-Dilemma-Revolutionary-Busin... Guerrilla Marketing by Jay Levinson He discusses some scrappy techniques for promoting your businesses. Not all are applicable to web or hi-tech companies, but it can still spark some great ideas. http://www.amazon.com/Guerrilla-Marketing-4th-Inexpensive-Strategies/dp/0618785914/ http://www.amazon.com/Guerrilla-Marketing-4th-Inexpensive-St...
- Ataraxy 16y agoI highly recommend: http://www.amazon.com/CA-HVERTISING-Ad-Agency-Psychology-Anything/dp/1601630328/ref http://www.amazon.com/CA-HVERTISING-Ad-Agency-Psychology-Any...