> The sad part is it only improves the situation by 26%. That's pretty good though going from 50% to 63% with just a simple postcard is a huge reward for a tin

> The sad part is it only improves the situation by 26%. That's pretty good though going from 50% to 63% with just a simple postcard is a huge reward for a tiny investment. That's before they did any other efforts like the common knowledge campaign talked about later in the article.