A startup I know has engaged audiences early on through Mechanical Turk. Basically, they brainstormed and came up with around 10-20 domains. They then registe

A startup I know has engaged audiences early on through Mechanical Turk. Basically, they brainstormed and came up with around 10-20 domains. They then registered them all to prevent their loss to others. They spent some time speaking with friends and niche players about which of them made sense (narrowed the playing field further). After that, they simply used mturk to query an arbitrary (yet large) sampling of people out in the world which one was more memorable, less confusing, and more meaningful to their startup values and goals. All this was done before a single line of code was written.