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Jeff Bezos certainly wasn't thinking small. We wouldn't know if he chose to start with books or if was he only thinking of selling books, but he chose books bec
by hboon 8y ago
Jeff Bezos certainly wasn't thinking small. We wouldn't know if he chose to start with books or if was he only thinking of selling books, but he chose books because there was a great demand for it worldwide, they were cheap and there was a great deal of inventory available.
Definitely not small.
- aserafini 8y agoHe chose books because they exploit the structural advantage of the internet maximally: infinite shelf space for the entirety of published selection, something that would be impossible in a physical store. I think this advice to 'think small' could be refined to include 'find a small edge, then relentlessly exploit it'.