3 ms·
Amazon is not a clear counter example to this. Originally Amazon was simply an online bookstore.
by bigtunacan 8y ago
Amazon is not a clear counter example to this. Originally Amazon was simply an online bookstore.
- hboon 8y agoJeff Bezos certainly wasn't thinking small. We wouldn't know if he chose to start with books or if was he only thinking of selling books, but he chose books because there was a great demand for it worldwide, they were cheap and there was a great deal of inventory available. Definitely not small.
- aserafini 8y agoHe chose books because they exploit the structural advantage of the internet maximally: infinite shelf space for the entirety of published selection, something that would be impossible in a physical store. I think this advice to 'think small' could be refined to include 'find a small edge, then relentlessly exploit it'.
- wslh 8y ago> Originally Amazon was simply an online bookstore. If you followed Amazon history you can clearly see diversification was at their core. Amazon was founded in 1994 and they started to acquire other companies sooner than later [1]. For example, IMDB (movies, not books) was acquired in 1998. [1] https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Amazon https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitio...