Innovation is expensive. The costs you don’t see are all of the failed designs and revisions that don’t go out the door, which you need large investment or anot

Innovation is expensive. The costs you don’t see are all of the failed designs and revisions that don’t go out the door, which you need large investment or another side of your business to subsidize until you can productize. It’s also risky, as there is a chance that you won’t ever find something that is a hit. Why do all that when you can skip to printing money by knocking off something that already sells?