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US Trademarks protect against consumer confusion. The policy is based on protecting the public not the trademark holder. Trademarks are also defend-it-or-lose-
by pnw_hazor 8y ago
US Trademarks protect against consumer confusion. The policy is based on protecting the public not the trademark holder.
Trademarks are also defend-it-or-lose-it. That is why companies aggressively sue to protect their trademarks. If they do not actively defend their marks from infringement they will lose their rights in the undefended marks.