You are describing "design" which encompasses things like modern art, designer clothes and design patterns. The thing with design is that it isn't a science or

You are describing "design" which encompasses things like modern art, designer clothes and design patterns. The thing with design is that it isn't a science or formal field of logic. I can use math to determine the shortest distances from point A to point B but I can't prove why a design for product A is definitively better than a design for product B. With no science we are doomed to iterate over our designs without ever truly knowing which design was the best.