This essay felt sparse on the detail. Every tech person on HN knows their product and problem domain quite well - how to market it is a genuinely different prob

This essay felt sparse on the detail. Every tech person on HN knows their product and problem domain quite well - how to market it is a genuinely different problem. Mentioning "listening" is a great point - but this is not particularly novel (any book on sales & marketing would suggest this first step as well). Some points I was expecting: - Story telling, vision setting and narrative building (I would recommend "CopyHour" for anyone interested) - Visual imagery (design, photos, icons) - Content marketing (informing your customer, aka. "thought leadership") - Sampling across various marketing channels, then scaling on those which perform well ("Scientific Advertising" is a very quick read here)