"Changing people's behavior is really hard. No one in this market succeeded at doing so -- there is no Google nor Amazon of personal finance. Can you succeed wh

"Changing people's behavior is really hard. No one in this market succeeded at doing so -- there is no Google nor Amazon of personal finance. Can you succeed where we failed? Please do -- the problems are absolutely huge and the help consumers have is absolutely abysmal. Learn from the above and go help people (after making them immediately happy, first)."