The difference is one is a very abstract and broad problem while the other is a very concentrated and narrow one. Humans have a hard time in the abstract. I do

The difference is one is a very abstract and broad problem while the other is a very concentrated and narrow one. Humans have a hard time in the abstract. I do admit that the sensationalism of this event brought focus from the world but the same rules apply to someone who's stuck in a burning building or under a car or whatever, people will go out of their way to help when there's a well defined and immediate problem.