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I don’t know if it’s hubris or ignorance but this announcement proceeds as if customers know and care what a ‘Surface’ is. That’s a false assumption, and resul

I don’t know if it’s hubris or ignorance but this announcement proceeds as if customers know and care what a ‘Surface’ is. That’s a false assumption, and results in horrible sales copy.

deleted 8y ago
[deleted]
TeMPOraL 8y ago
Not if they can pull it off. Instead of horrible sales copy, you get people thinking to themselves, "it seems I've been missing out, I really should have known what Surface is".
supernovae 8y ago
Customers do "care" - the brand has a strong following. Is it the cult of mac? no, but the surface line is a strong brand bringing in billions. What makes people make comments like this though? seems arrogant.
- subpixel 8y ago
  I have no real idea what a Surface is, other than the fact that it’s a Microsoft product. I have never seen one. Is it like an iPad? I don’t know for sure. Now certainly I can look it up and find out, but my point is that marketing copy should sell customers on the product and it’s features and advantages. This copy says it’s “the best Surface yet” and I’m sure millions of people don’t know what that means.
  - supernovae 8y ago
    "Surface" has been out for 7 years - they spent a billion or two advertising them, they opened up tons of stores to sell direct all over the world not to mention almost every best buy has a microsoft store right next to their apple kiosk. i'm calling bs. You can walk into any coffee shop and see them these days, people are talking about them on twitter and every tech site has had coverage of the many form factors and revisions provided. schools have them, girl scouts have them, moms have them, dads have them and kids have them. Maybe you haven't been paying attention but i have the feeling you're just being selectively dense.
    - subpixel 8y ago
      I missed your comment but I can assure you I am in sitting here in NYC and have never seen a Surface, except in ads years ago when they came out. Just one data point, but valid all the same. I have also not set foot in a Best Buy, so maybe that's what I'm missing?
freehunter 8y ago
If you're reading the Windows Devices Blog, you know what the Surface is. If you don't know what the Surface is, you're reading about it on CNN or some other news site that will include a paragraph about what the Surface is.
partiallypro 8y ago
This is the Windows blog, it's not the actual sales copy.

I don’t know if it’s hubris or ignorance but this announcement proceeds as if customers know and care what a ‘Surface’ is. That’s a false assumption, and results in horrible sales copy.

deleted 8y ago

[deleted]

TeMPOraL 8y ago

Not if they can pull it off. Instead of horrible sales copy, you get people thinking to themselves, "it seems I've been missing out, I really should have known what Surface is".

supernovae 8y ago

Customers do "care" - the brand has a strong following. Is it the cult of mac? no, but the surface line is a strong brand bringing in billions. What makes people make comments like this though? seems arrogant.

subpixel 8y ago
I have no real idea what a Surface is, other than the fact that it’s a Microsoft product. I have never seen one. Is it like an iPad? I don’t know for sure. Now certainly I can look it up and find out, but my point is that marketing copy should sell customers on the product and it’s features and advantages. This copy says it’s “the best Surface yet” and I’m sure millions of people don’t know what that means.
- supernovae 8y ago
  "Surface" has been out for 7 years - they spent a billion or two advertising them, they opened up tons of stores to sell direct all over the world not to mention almost every best buy has a microsoft store right next to their apple kiosk. i'm calling bs. You can walk into any coffee shop and see them these days, people are talking about them on twitter and every tech site has had coverage of the many form factors and revisions provided. schools have them, girl scouts have them, moms have them, dads have them and kids have them. Maybe you haven't been paying attention but i have the feeling you're just being selectively dense.
  - subpixel 8y ago
    I missed your comment but I can assure you I am in sitting here in NYC and have never seen a Surface, except in ads years ago when they came out. Just one data point, but valid all the same. I have also not set foot in a Best Buy, so maybe that's what I'm missing?

freehunter 8y ago

If you're reading the Windows Devices Blog, you know what the Surface is. If you don't know what the Surface is, you're reading about it on CNN or some other news site that will include a paragraph about what the Surface is.

partiallypro 8y ago

This is the Windows blog, it's not the actual sales copy.