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doesn't that mean that he is basically acknowledging that he is not providing a service the user values at full price? Well, the users seem to like the service
by MicahWedemeyer 16y ago
doesn't that mean that he is basically acknowledging that he is not providing a service the user values at full price?
Well, the users seem to like the service, and they're willing to pay full price. That's good enough for me.
long term, you are better off providing enough value that the customer is willing to take active action to stay.
Good luck with that. I take the stance of provide something of value AND make it easy to pay. I guess you could say I want to have my cake and eat it too.
- lsc 16y agoright, but my worry would be that if you increase your revenue a lot when you switch from sending a bill and waiting for them to give you money to taking money automatically until they ask you to stop, I would question how much of that increase was due to people forgetting to tell you to stop until after they've been billed. As I said elsewhere, I think the problem could be solved, for a pre-paid service, by giving an automatic refund if the user cancels within X days of getting billed.