That's a great analogy! I want to suggest a related tactic, which is to relate your problem to a secondary goal that another part of the business has. For ins

That's a great analogy! I want to suggest a related tactic, which is to relate your problem to a secondary goal that another part of the business has. For instance, your marketing team wants your site to be ranked in the top 10 on Google for a certain key phrase where it currently ranks #100. Marketing can probably quantify the value of that improved ranking. But Google penalizes sites that run slowly. Not to mention the studies that show most users bounce if a page takes more than a second to load; and a good marketing team will consider your (presumable) bounce rate atrocious and be trying to improve that. The marketing team can be your ally in the fight for resources to fix this problem. What's the cost per hour in customer service hours and in lost sales if the site goes down entirely? Quantify the likelihood of that outage based on current traffic rates. Recruit the customer service and sales teams to your cause.