> Despite my website having best-in-class content... That's quite a claim. I'm not sure which website is your's so I can't dispute it. Personally, I frequent

> Despite my website having best-in-class content... That's quite a claim. I'm not sure which website is your's so I can't dispute it. Personally, I frequent websites with higher quality content and avoid "gotta-sell-you-something" sites. Also, as another commentor mentioned: > It sounds like you applied styling to improve your conversion rates