General user engagement is a measurable benefit, regardless if it's for e-commerce purposes or not. Other apps that provide a blazing fast experience set the st

General user engagement is a measurable benefit, regardless if it's for e-commerce purposes or not. Other apps that provide a blazing fast experience set the standard for what users expect out of an app. If your app performs below that threshold, users are less likely to use it. Loading performance is the biggest reason I reach for my Harmony physical remote rather than ever using the app.