A major studio's marketing arm doesn't want to limit their audience engagement. Shocking! Moreover, I haven't seen the film, but from what I gather, it's not a

A major studio's marketing arm doesn't want to limit their audience engagement. Shocking! Moreover, I haven't seen the film, but from what I gather, it's not a cheerleading session for Facebook. So why would the author expect marketing—even from a purely idealistic perspective—to build up some sort of mutually masturbatory "Hey Facebook, Facebook is awesome! Am I right?"