>>They pre-decide the direction of the project with no or minimal data and then go about collecting selective data supporting their direction. I associate this

>>They pre-decide the direction of the project with no or minimal data and then go about collecting selective data supporting their direction. I associate this behavior with (impulse) buying. Some like to think they are buyers who base their decisions on rationale rather than feelings, when in reality they buy based on emotion only to rationalize it later.