Interesting and well said. The thing about how Facebook and Google have to be neutral is super interesting. I still don’t think I completely understand why it

Interesting and well said. The thing about how Facebook and Google have to be neutral is super interesting. I still don’t think I completely understand why it is the case that they have to be so incredibly bland but it sounds like you’re onto it. We can remember when Facebook was the elite social media site and MySpace was the ghetto. I am inclined to suggest that the sectarian/cultural alignments you’re referring to are largely superficial; they are the product of and the content of advertising. I don’t think this takes anything away from your point, though. The heights of national comradery always align with the heights of opposition to an enemy nation. Advertising generates abstractions of this phenomenon a million times over, invoking emotions and activating sales in the name of us and them whether it’s brands, sports teams, subcultures, politicians, etc.