You're implying Amazon knows what it wants. They thought the Fire Phone was going to be huge. They thought the Echo wasn't. While reuse is nice, optimizing for

You're implying Amazon knows what it wants. They thought the Fire Phone was going to be huge. They thought the Echo wasn't. While reuse is nice, optimizing for experimentation and different products is probably more useful. Given most of the magic of Alexa lives in Amazon's servers, there seems to be less incentive to use existing solutions over what makes sense (and is cost effective).