Yeah, the point is that Amazon's design costs more to produce and they sell it for a lower price. The Sonos design is more typical and $200 is probably closer t

Yeah, the point is that Amazon's design costs more to produce and they sell it for a lower price. The Sonos design is more typical and $200 is probably closer to a "realistic" price. In other words, the design details from the teardown signal that Amazon is willing to eat losses on hardware, whereas Sonos can't afford to. Sonos doesn't have the alternative revenue streams that Amazon (and Google) have, making it hard to compete head on. I do think there is a niche for Sonos though, offering more music-focused options and sticking to the truly premium/high-end market, which Amazon seems less interested in. Google seems interested in that market segment with the Max, but I think they are still testing the waters so Sonos can still compete.