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I have a strong feeling Sonos will end up like Aiwa[1] (the original brand) because they're in a very similar situation as Aiwa was. Aiwa died because of a comb
by neya 8y ago
I have a strong feeling Sonos will end up like Aiwa[1] (the original brand) because they're in a very similar situation as Aiwa was. Aiwa died because of a combination of bad technology bets, not being able to cope up with technology fast enough while simultaneously struggling to fight a then monopoly (Sony). I did a couple of teardowns and found some interesting technical choices - The company, even in its last breath didn't let go of its "signature" design and sound of loudspeakers. They were later acquired by Sony and shut down for good after failed attempts at rejuvenation.
Audio is an unforgiving market. It will be interesting to see how Sonos survives.
[1] https://en.wikipedia.org/wiki/Aiwa https://en.wikipedia.org/wiki/Aiwa
- antoniuschan99 8y agoI still have an Aiwa system from 1990-1994. They were almost on par with Sony/JVC back in the day (~1996)