There was a stock trading startup with the domain trade.com (this was 10 years ago, when day trading was en vogue and E-Trade was going to put Schwab and Merril

There was a stock trading startup with the domain trade.com (this was 10 years ago, when day trading was en vogue and E-Trade was going to put Schwab and Merrill Lynch out of business, etc.). They also spent a lot of money acquiring the domain, thinking it was perfect. But they executed poorly, and was gone in a few years. The name is such a small part of it.