Oh no, I'm not saying it failed because it wasn't simple enough. Not at all. It failed because we were unable to find a reliable revenue model for our users. I

Oh no, I'm not saying it failed because it wasn't simple enough. Not at all. It failed because we were unable to find a reliable revenue model for our users. I'm also not saying that you shouldn't work for a nice looking site and a non-buggy service, just that those things can be continually improved as you go. You don't need them for launch.