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Acquired by who? It's a luxury niche brand. Acquisition by one of the giants they integrate with (Apple, Amazon, Spotify, etc) would inevitably result in vendor
by BurritoAlPastor 8y ago
Acquired by who? It's a luxury niche brand. Acquisition by one of the giants they integrate with (Apple, Amazon, Spotify, etc) would inevitably result in vendor lock-in (Apple buys them and now Amazon Music doesn't work anymore), which would be devastating to their reputation and customer sat. A "neutral" giant (LG?) could pick them up, but why? Who wants to diversify into luxury home stereo? That leaves major audio companies (Sennheiser? Bose?), but those are mostly already luxury brands, and cobranding ("Sonos by Sennheiser") could get complicated.
The nature of the market Sonos is working in means that whatever P/M fit they have is potentially compromised by being acquired. Weird, but that's luxury goods for ya.
- TheSpiceIsLife 8y agoYeah true, thanks for your taking the time to point that out.
- samatman 8y agoLVMH perhaps?
- TheSpiceIsLife 8y agoYour comment prompted me to read the LVMH Wikipedia article.[1] I didn’t realise the group owned so many labels. 1. https://en.wikipedia.org/wiki/LVMH#Subsidiaries https://en.wikipedia.org/wiki/LVMH#Subsidiaries
- skinnymuch 8y agoAlso didn’t know owner Arnoult catapulted to 4th richest in the world after last year.
- asah 8y agoVerizon/Yahoo