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"Mint aggressively acquired users by paying for search engine marketing (reportedly spending over $1 for each user), while Wesabe spent almost nothing on market
by jack910 16y ago
"Mint aggressively acquired users by paying for search engine marketing (reportedly spending over $1 for each user), while Wesabe spent almost nothing on marketing".
Startups need to realize that customer acquisition is an important part of the equation too. Sure technology,UX, and a memorable name is important too but too many people are still thinking if they build a good product, start a blog, twitter everyday is all that is needed to succeed.
- tapp 16y agoI'd rework that statement slightly. If you're building an actual company, then customer acquisition is not merely "part of the equation," it's the whole ball game. All other factors you list (tech, UX, naming, etc.) should primarily be evaluated as means to that end.