In my opinion the author's suggestions are more minimalist than brutalist. Design aesthetics currently in play at Businessweek and The Outline are more commonly

In my opinion the author's suggestions are more minimalist than brutalist. Design aesthetics currently in play at Businessweek and The Outline are more commonly categorized as "brutalist" - but categorizing any style or design trend is a subjective exercise. Off the top of my head, these are my impressions of what "brutalist web style" means at the moment: - Playful departure from what western web society considers "good design" in 2018 - Experimental execution of white space occasionally using zero margins, less line spacing, unusual or no grids - Limited color palettes, black with neon splashes of color - Text frequently overlaps images (negative margins) - Nostalgic of early web aesthetics with frequent nods to zine print design