I'd say minimalism is characterized by trying to remove as much non-content as possible, while this philosophy is more about everything serving a purpose. A min

I'd say minimalism is characterized by trying to remove as much non-content as possible, while this philosophy is more about everything serving a purpose. A minimalist might want to get rid of ads because they are not content, while this kind of brutalism prescribes designing the ad in a way that doesn't detract from the content.