Having an appealing brand name is a part of the way a company positions and messages itself to potential customers, but I wouldn't isolate a brand's catchiness

Having an appealing brand name is a part of the way a company positions and messages itself to potential customers, but I wouldn't isolate a brand's catchiness to the detriment of a conversation about marketing. Positioning/messaging is tied to sales, but URL choice was just one of Wesabe's marketing failures.