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For more on Facebook's art focus, see their Little Red Book (2012) given to every employee: http://www.businessinsider.com/inside-facebooks-little-red-book-201
by nemild 8y ago
For more on Facebook's art focus, see their Little Red Book (2012) given to every employee:
http://www.businessinsider.com/inside-facebooks-little-red-book-2015-5 http://www.businessinsider.com/inside-facebooks-little-red-b...
At Stanford, Professor Fred Turner has written a critique of Facebook's art culture (both the Analog Research Laboratory and the Artist in Residence Program), putting Facebook in the context of art programs that came before. Excerpt:
"First, the Lab’s posters have linked calls for labor to calls for self-transformation. In the industrial era, a motto like “STAY FOCUSED AND KEEP SHIPPING” would represent a straightforward professional exhortation: DO YOUR JOB. But set in the same type as a poster reading “WHAT WOULD YOU DO IF YOU WEREN’T AFRAID?” and placed in the same sorts of locations, the corporate slogan can become an answer to a request for self-discovery."
http://fredturner.stanford.edu/wp-content/uploads/Turner-Art-at-Facebook-Poetics-Preprint.pdf http://fredturner.stanford.edu/wp-content/uploads/Turner-Art...
- jadedhacker 8y agoThat second link you posted was excellent. It's a very cutting criticism. "When the Analog Research Lab posts a picture of Dolores Huerta on the walls of a company whose engineers have no unions, it demonstrates its own power to transform the most embodied and institutionalized political movements into acts of decontextualized expression. On a poster, Dolores Huerta’s image becomes a sign, emptied of its history, and repurposed. A picture that might once have inspired marches in the street by impoverished farm workers now offers wealthy engineers an opportunity to celebrate the variety of identities their company embraces. In the workplace, that embrace may mean a more diverse set of em- ployees. Online, it means a larger, more varied set of communities and social experiences to mine."