I'm in the middle of reading Factfulness: Ten Reasons We're Wrong About the World by Hans Rosling, Ola Rosling, and Anna Rosling Rönnlund. I think it provides

I'm in the middle of reading Factfulness: Ten Reasons We're Wrong About the World by Hans Rosling, Ola Rosling, and Anna Rosling Rönnlund. I think it provides a great model of what is happening in the world, especially in this case. Chinese people have more money per capita, and so now they can spend it on sweets and meat. McDonald's being seen as an upscale brand probably also helps -- even cartoons (like Quanzhi Gaoshou, which is about eSports) have blatant product placement for McDonald's ice cream.