>>For a website that will support a two week marketing campaign, you don't need anything talked about in this article >[...] >And then, five years after you'v

>>For a website that will support a two week marketing campaign, you don't need anything talked about in this article >[...] >And then, five years after you've left the company and some system inevitably collapses with nobody having a clue as to what went wrong you'd finally realize the wisdom of all that. So guy puts up a web site for $500 in consulting fees that is a 2-week project. It makes the company $7 million over the next 72 months because it becomes literally the biggest inbound channel. Are you saying he shouldn't have built it for $500? What should he have done?