There's a word that describes this process: friction. Mint, the name, the website, and flawless yodlee integration, completely eliminates friction. Most importa

There's a word that describes this process: friction. Mint, the name, the website, and flawless yodlee integration, completely eliminates friction. Most importantly, it eliminates viral friction. A web savvy person will seek and find out any name, but telling my grandmother over the phone, in a rush? No way in hell she'd ever remember wasabe.