What a pointless little rant. I clicked because of the "harvard.edu" excited about data from research. No, just a few anecdotes of stuff we already know. The i

What a pointless little rant. I clicked because of the "harvard.edu" excited about data from research. No, just a few anecdotes of stuff we already know. The interesting question is going to be, what things look like after the first few enforcement actions or at least warnings. It is much too early in this game between adtech and regulators to declare a winner. Adtech is maybe the favorite and has taken an early lead, but it's far from a done deal when the other team is still strategizing in the locker room. (Watching Brazil vs. Belgium right now, sorry for the half-baked sports metaphor.)