4 ms·
> Rather, the sophisticated targeting systems available through Facebook, Google, Twitter, and other Big Tech ad platforms made it easy to find the racist, xeno
by dnomad 8y ago
> Rather, the sophisticated targeting systems available through Facebook, Google, Twitter, and other Big Tech ad platforms made it easy to find the racist, xenophobic, fearful, angry people who wanted to believe that foreigners were destroying their country while being bankrolled by George Soros.
This is where the argument collapses. It's well known that the right-wing have carefully and diligently constructed their own parallel reality [1]. There are endless right-wing news sites, blogs, and forums that tirelessly aggregate these people and pump them full of propaganda [2]. Facebook here is acting, at best, as a viral multiplier. Even if Facebook were to disappear tomorrow there are a plethora of sites ready to leap in at a moment's notice. Facebook's disappearance would not degrade the propaganda effort. Heck, there's always email.
Cory doesn't have the courage to say it but his real issue must be with the internet as a whole. Propaganda is the internet's real killer app. You can see just how nicely this works: propaganda relies completely on repetition and copying [3]. And what is the one thing the internet does better than anything else?
It may feel good to blame Facebook but this will ultimately accomplish nothing. Propagandists will literally build their own social networking sites if Facebook goes away. The sort of people who obsess over immigration aren't going to simply log off. They are connected now and there are plenty of people out there eager to connect with these people and validate their most elaborate paranoid fantasies. Where there is demand, there will be supply.
[1] https://www.wgbh.org/news/2017/03/15/politics-government/major-new-study-shows-political-polarization-mainly-right-wing https://www.wgbh.org/news/2017/03/15/politics-government/maj...
[2] http://comprop.oii.ox.ac.uk/research/polarization-partisanship-and-junk-news/ http://comprop.oii.ox.ac.uk/research/polarization-partisansh...
[3] https://www.rand.org/content/dam/rand/pubs/perspectives/PE100/PE198/RAND_PE198.pdf https://www.rand.org/content/dam/rand/pubs/perspectives/PE10...
- nerfhammer 8y agoyea he's trying to conflate propaganda with "sophisticated targeting" when it's really AFAICT people sharing shitposts with each other reinforcing their beliefs. if you look at, say 4chan or fox news there's no "sophisticated targeting" going on there at all
- hluska 8y agoHave you ever tried to purchase an ad on Facebook? If so, please give me examples of the type of targeting you used. (I should note that I'm genuinely not being an ass, I'm just trying to figure out your level of experience with the platform. My education is in marketing, I've run many campaigns across many platforms, yet I have never found a tool anywhere that lets me target ads the way Facebook does.)