Funny enough, biologists complain about the very same thing. Common wisdom is that biologists who study "charismatic mega-fauna" get traction with public opinio

Funny enough, biologists complain about the very same thing. Common wisdom is that biologists who study "charismatic mega-fauna" get traction with public opinion / may find easier funding streams than researchers who study small ugly things. And as an aside, Woodland Park Zoo in Seattle had a snow leopard kitten this year. Snow leopards are indeed adorable, and I did think to myself about Apple scoring a win in having such an illustrious association.