I did feel better about this project when the pdf was free, the idea being that the hard copy sales (that was half the point right?) and the ads with wider circ

I did feel better about this project when the pdf was free, the idea being that the hard copy sales (that was half the point right?) and the ads with wider circulation paid for the pdf. Its pretty much parallel to the problems face by newspapers online, put up a pay wall and lose your readership plus your advertisers, or keep it free and get by on much thinner margins than previously but at least be in business still.