This is probably the type of suggection a regulatory "hawk" would make. Essentially, make your next cat-and-mouse move big. "Lets see you get around that one, i

This is probably the type of suggection a regulatory "hawk" would make. Essentially, make your next cat-and-mouse move big. "Lets see you get around that one, industry.!" They see how easy/optimized subscriptions are, and how hard/optimized cancellations are. They see the regulatory cat-and-mouse game. Conclude that "industry" is acting in bad faith, and suggest an FU rule like that. Industry will respond (correctly) that this kind of a proposal puts a big burden on them, and makes managing subscriptions very hard and expensive. I think it's a bad idea for the same reason you can't stop hyperinflation by yelling at retailers to stop their "greedy price gouging." Swimming directly into a persistant economic incentives current is hard. "Complying" becomes implementing the minimum standard which is still legal. A better approach (IMO, I am not a policy maker) would be to (1) recognize the major economic incentives (2) avoid leaving low level decision making (implementation) in the hands of those whose economic incentives are opposed to your goals. (3) if you absolutely must force companies to act against their own interest, be extremely prescriptive. Leave nothing open ended and do as little of this as possible. In this case, I don't think it's that hard. Regulate payment providers, particularly CCs. They already have a regulator, so no structural changes (or even legislation, possibly) is necessary. (1) Make subscriptions an explicit type of thing. (2) Enforce a minimum amount of information that the payment provider must receive, in order to honour the subscription. (3) display this information to customers. Monthly paper statements are fine. (4) Enforce a standard whereby consumers can cancel recurring payments by contacting the payment provider. A credit card service, bank, bitcoin wallet or whatever has no incentive to make cancelations clunky. Simply putting the onus on them is probably sufficient regulation. The better ones will probably give you a nice app/web view with extra user friendly features the regulator never even thought of. For example, they might alert you when "introductory price" periods end or keep track of "minimum durations" to let you know when your contract expires. A have a similar view on cookie laws & parts of GDPR. Instead of leaving everything up to websites (who have an incentive to make you give up all your rights), regulate the data browsers & ISPs share with a website. They're not as vested in minimizing user rights.