Is it me or are Americans are more protein-minded than Europeans? Americans talking about health and food will often bring up protein in the first sentence, whe

Is it me or are Americans are more protein-minded than Europeans? Americans talking about health and food will often bring up protein in the first sentence, whereas a European (at least here in the Netherlands) more often will talk about fats, antioxidants, fibers. Protein is almost an afterthought. This is pure anecdotal evidence of course.