This is a really good article and it does cover a few things that were probably factors, but I remember looking at both Wesabe and Mint back when they were both

This is a really good article and it does cover a few things that were probably factors, but I remember looking at both Wesabe and Mint back when they were both new and I chose Mint for two reasons: 1. The design was better, which made me feel more comfortable about handing over my data (Mint's designer Jason Purtorti talks about this here: http://vimeo.com/15066599 http://vimeo.com/15066599) 2. Mint seemed more focused on being a really simple-to-use webapp to analyze my finances, whereas Wesabe's messaging indicated that they were trying to leverage the wisdom of crowds to help people make better financial decisions. I don't want the crowd analyzing or managing my finances, and it wasn't clear at a glance how their goal could be accomplished while protecting my privacy. Also, as he mentions regarding the Yodlee thing, Wesabe had a "download this application and it'll retrieve your bank data" thing, but Mint just worked with thousands of financial institutions, and that seemed much easier and more reliable. Regardless, this was a great blog post and I wish we could see more introspective posts like this when ventures don't work out the way the founders hoped.