4 ms·
Ask HN: Does a Startup name really matters? can it break a Startup?
After reading following quote " Mint was a better name and had a better design " on Marc Hedlund’s blog ( http://blog.precipice.org/why-wesabe-lost-to-mint ), I'm wondering if a company name really matters, it surely can't make a company but, could it break a company?
- michael_dorfman 16y agoAccording to the blog post, the name was only one of a long list of factors involved. I think it's safe to say that if Mint had been called "Wesabe", and Wesabe had been called "Mint", things would have played out the same way. I can't think of a situation where a startup has failed solely because of the name, or even where the name was the most significant factor.
- martey 16y agoThe "money quote" from Hedlund's post (which, imo, answers your question): A domain name doesn't win you a market; launching second or fifth or tenth doesn't lose you a market. You can't blame your competitors or your board or the lack of or excess of investment. Focus on what really matters: making users happy with your product as quickly as you can, and helping them as much as you can after that. If you do those better than anyone else out there you'll win.