Endless lists of features are pointless It isn't quite that simple. The endless-checklist-of-features sales technique was born for a reason: It comes from corp

Endless lists of features are pointless It isn't quite that simple. The endless-checklist-of-features sales technique was born for a reason: It comes from corporate sales, incubator of a lot of technology and a place where a lot of salespeople get their experience. In corporate sales feature lists are useful because your customer is a crowd of disparate people. The accounting department wants Feature X, the factory managers need Y and Z, the facilities folks need Q. Being able to tick off all those checkboxes helps to close the sale. And, indeed, Apple has traditionally had trouble in the corporate space relative to the consumer space. What Apple has managed to do is to break free of the paradigm where hardware and software are primarily designed for the business market, then sold to non-business customers as a sideline. With Apple it's the other way around.