Maybe you won't buy a tool just because you saw an ad, but later when you need to buy a tool like it, the ad you saw might have established the brand being asve

Maybe you won't buy a tool just because you saw an ad, but later when you need to buy a tool like it, the ad you saw might have established the brand being asvertised as an option. When it pops up in your head, having seen it in a negative context might affect your decision regardless of the relationship between the advertiser and its context. I'd guess people would buy more stuff in general if for example TV ads were all aired in the middle of upbeat shows.