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I think it's a new fad, tons of this "protein food" is popping up everywhere, even at gas stations. Often marketed in the same way as energy drinks are markete
by freeflight 8y ago
I think it's a new fad, tons of this "protein food" is popping up everywhere, even at gas stations.
Often marketed in the same way as energy drinks are marketed "You do hard work, you need the proteins."
And because nearly everybody thinks of themselves as "doing hard work", even in an office, people buy the stuff like an "all-in-one meal" solution.
As somebody who works in medical nutrition I'm kinda sour about this, for years I've been telling people at work that this will be a big thing soon and we'd be in exactly the right place, with exactly the kind of experience, to get in early on this.
Like most of my ideas it was deemed too far-fetched and so we did nothing, now the stuff is popping up everywhere, sold by companies with no real background in nutrition, kinda similar to Soylent.
- vidarh 8y agoPart of the problem is indeed that people don't understand that if you work in an office you should almost certainly think of yourself as sedentary even if you spend a huge chunk of your spare time on physical activities, as most people seem to exclude those 8hours + commute when they picture who they are in terms of activity. So people plug in their numbers in online calculators and mark themselves as "active" and get numbers out that often make no sense for their actual activity levels.
- arghwhat 8y agoI always found Soylent funny, as my mom had been consuming a similar local product for the past 20 years. Only superficial difference to Soylent was that this product was intentionally low on calories, but otherwise a full meal replacement. Being an entrepreneur is hard, though. It's a huge gamble, so it's hard to pull people in.