From what little I've read about making money from Adsense, the single thing that stands out is that you have to put big square image ads in the right column. O

From what little I've read about making money from Adsense, the single thing that stands out is that you have to put big square image ads in the right column. Only text links are not going to make you money, especially considering a lot of your readers (programmers presumably) are already averse to clicking on ads. If you do want to put up ads, good sponsors might be the way forward. Flowingdata is a good example which puts up high quality relevant ads for its audience and is making a few thousand dollars a month. See http://flowingdata.com/advertise/ http://flowingdata.com/advertise/ for details.