For example, no one believes LeBron James wears Nike because they're the best, they know he's being paid $1 billion to wear them. Consider the possibility that

For example, no one believes LeBron James wears Nike because they're the best, they know he's being paid $1 billion to wear them. Consider the possibility that all basketball shoes are substantially identical, and that Nike is paying LeBron $1B simply to differentiate theirs.