> Makers would prefer that and so would consumers Unfortunately makers aren't the ones controlling the content. You forgot about the Studio Oligarchy that wish

> Makers would prefer that and so would consumers Unfortunately makers aren't the ones controlling the content. You forgot about the Studio Oligarchy that wishes to control exactly how and when you consume their content. They can negotiate higher royalties out of the likes of Netflix and Amazon through exclusivity. Another tactic employed by studios is artificial scarcity. Disney is a pioneer in this technique and routinely locks movies in the vault until demand peaks then releases them at $25 a pop which is a premium over all but new releases. When was the last time you saw Alice In Wonderland for $9 at Best Buy? Never. The studios are even starting to roll their own streaming services to compete with Netflix and Amazon. This is why Netflix, Amazon, Hulu, and now even Apple are becoming their own studios. Because the streaming business itself is dying and you either need to be the content provider or the service provider to survive. Eventually studios and ISPs are going to start merging into one proprietary pipe.